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e-Estonia Live recap: how to grow a unicorn?

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With a population of just 1.3m, Estonia recently gained its fifth unicorn – in the form of cloud-based sales software developer Pipedrive

Indeed, the State of European Tech 2020 report recognised Estonia as the clear start-up capital of Europe because the country has 4.6 times as many start-ups per capita as the average European country. Naturally, we had to dive deeper and set up our last live talk of 2020 where we asked:

How do you grow more unicorns?

This begs the question: what can all the different stakeholders – ranging from government institutions to fellow start-up founders and investors – do to help grow more unicorns in a country? Our Digital Transformation Adviser Florian Marcus was joined by Liisi Org, Startup Community Development Manager at Startup Estonia, and Edilson Osorio Junior, Founder and CEO at the blockchain company OriginalMy.  

Fail-fast-learn-fast mindset

The trio talked about a wide range of topics that included tremendous and varied questions from the live audience. The conversation started with suggestions on how governments can create a more transparent and pro-active environment for start-ups to gain necessary information and support. Later, topics such as the value of start-up founders‘ information exchange channels and the adoption of a proper fail-fast-learn-fast mindset were also discussed. The talk gave the audience a deep insight into the journey of start-ups and how we can all make it even more successful.

The e-Estonia Live webinar series is hosted weekly on our e-Estonia Facebook page, where we connect with Estonian state experts and company representatives to discuss current issues and the developments within e-Estonia.

Watch the recording for the full discussion:

Written by
Florian Marcus

digital transformation adviser at the e-estonia briefing centre

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