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In the newest episode of The Art of Digitalisation, host Petra Holm looks at what “ease of doing business” really means in a digital society, and why Estonia’s advantage is often about removing unnecessary manual work, not adding more tools. Ivar Merilo, a serial entrepreneur and the founder behind logistics digitalisation solutions such as Waybiller, explains how he identifies time-wasting processes and rebuilds them around a single shared dataset that companies can reuse instead of repeatedly re-entering the same information.
Using the waybill as a concrete example, Merilo describes how bulk transport has long relied on three paper copies and duplicate accounting work across shippers, carriers, and receivers, creating errors, disputes, and delays. Waybiller replaces this with a single source of truth and integrations with truck and loader scales, so key data like weight moves automatically from measurement to documentation. The episode also covers why Estonia’s public–private cooperation makes experimentation easier, what still needs to improve in public procurement (quality over lowest price, smaller “agile” deliveries), and how AI is already changing productivity – while still requiring human verification and stronger digital skills across the workforce.
🎧 Listen on Apple Podcasts and Spotify to learn:
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Why one shared dataset beats three copies and three rounds of manual entry.
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How integrating physical infrastructure (like scales) makes digital workflows reliable.
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What Estonia gets right in public–private co-operation, and where procurement still needs reform.
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How AI boosts productivity, and why verification and digital literacy remain essential.
To stay updated on how Estonia’s digital state shapes entrepreneurship and competitiveness, follow the podcast on Apple Podcasts and Spotify and watch for upcoming episodes.
